How listening to customers set a new record for landing page conversions
For years, nothing could beat Credit Sesame’s existing landing page. But with a ticking clock and an important partnership at stake, how might we inspire potential customers to choose us?
I increased sign up conversions by +5.05% out of thousands of potential customers over the control in the first week.
I helped with hypothesis definition, user experience design, illustration, and user testing.
Nurturing Credit Sesame’s design system to empower teams
Lost knowledge. Isolated communication. Transition from Sketch to Figma. Outdated documentation. How might I help other designers and developers maintain components more effectively?
I brought components from Sketch to Figma, standardized Dark Mode, facilitated cross-functional working sessions, and improved processes of integrating new and existing components.
Consistency gives the sign up funnel a glow up
How might there be more parity between the web and mobile app sign up experiences?
The glow up to Credit Sesame’s sign up experience outperformed the control by 16% on Android and 8% on iOS.
I contributed to the user experience, user interface design, and user testing.
Illustrations by Storyset
How failing made me realize the importance of team trust & leadership (in progress)
A story about my hardest lesson about becoming a product designer.
Motivating children to learn using experiments
Education.com wanted to encourage Preschool - 2nd Grade children using its learning platform to regularly practice skills. We started with experiments in this case study, and the results led to an increase in engagement and learnings toward making a holistic child-facing experience.
I helped with user experience design, user testing, interface design, and animation.
Making it easier for teachers to manage students
Teachers of primary school-aged students on Education.com needed a more effective way of managing student grade levels on the platform.
I improved the user experience and user interface on this project with positive feedback from users.
Delighting children with a refreshed look on a learning app
Brainzy is a mobile and desktop experience that provides educational learning games for Preschoolers - 5th Graders.
I contributed to the logo, app icon, asset illustration, and interface design, which helped increase confidence for the company to launch their mobile app to tablets and phones.